PRIVACY POLICY

We may collect the following personal data when you use our Site:

Information you provide

• Name, email address, and phone number (via inquiry forms, guide requests, newsletter sign-ups)
• Messages and inquiries you submit about gyms
• Marketing preferences and consent

Information collected automatically

• Pages visited and interactions on the Site
• Referral source (how you found us)
• Device type, browser, and operating system
• IP address and approximate location
• UTM parameters and campaign data

We use your personal data for the following purposes:

• To connect you with gyms you've expressed interest in
• To send you the free gym guide you requested
• To send gym deals and fitness content (with your consent)
• To respond to your inquiries
• To improve the Site and our services
• To analyse traffic patterns and user behaviour
• To prevent fraud and ensure site security

We use the following third-party services that may process your data:

• GoHighLevel (GHL) — Customer relationship management and email communications
• Supabase — Database hosting and authentication
• Google Analytics — Website analytics and traffic analysis
• Google Search Console — Search performance data
• Vercel — Website hosting and deployment
• Amazon Associates — Affiliate product links (Amazon Singapore)

Each of these services has their own privacy policies governing how they handle data. We only share the minimum data necessary for each service to function.

The Site uses cookies and similar technologies to enhance your experience. These include:

• Essential cookies — Required for the Site to function (session management)
• Analytics cookies — Help us understand how visitors use the Site (Google Analytics)
• Attribution cookies — Track how you found us to improve our marketing

You can control cookies through your browser settings. Disabling cookies may affect some Site functionality.

We only send marketing emails (gym deals, fitness tips, guides) when you have given explicit consent by opting in. You can unsubscribe at any time by:

• Clicking the "unsubscribe" link in any marketing email
• Contacting us via our contact page

Unsubscribing from marketing emails will not affect transactional communications related to your inquiries.

We retain your personal data for as long as necessary to fulfil the purposes for which it was collected, or as required by law. Specifically:

• Lead inquiries — retained for up to 24 months after last interaction
• Newsletter subscriptions — retained until you unsubscribe
• Analytics data — retained in aggregated, anonymised form

Under Singapore's Personal Data Protection Act, you have the right to:

• Access — Request a copy of the personal data we hold about you
• Correction — Request corrections to inaccurate or incomplete data
• Withdrawal of consent — Withdraw your consent for data collection or marketing at any time

To exercise any of these rights, please contact us through our contact page. We will respond to your request within 30 business days.

We implement appropriate technical and organisational measures to protect your personal data, including:

• Encrypted data transmission (HTTPS/TLS)
• Secure database access with role-based permissions
• Regular security reviews of our systems

While we take reasonable precautions, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security of your data.

The Site is not directed at children under 13. We do not knowingly collect personal data from children. If you believe we have collected data from a child, please contact us and we will delete it promptly.

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date. We encourage you to review this policy periodically.

If you have questions about this Privacy Policy or how we handle your data, please reach out through our contact page.